Siyayinqoba Beat It! is back!

Popular TV show Siyayinqoba Beat It! is back on air from 4 April, and will be broadcast Thursdays at 1:30 pm on SABC 1.

Siyayinqoba Beat It! is a weekly health and education show for everyone living with HIV and other chronic diseases - as well as their partners, families, friends and care givers
Since 1999 the show has provided a platform for people living with HIV to share their challenges and victories. Many people living in isolation with HIV have found that through Siyayinqoba Beat It! they are part of a vibrant and growing community of people who are meeting and beating the challenges of HIV.

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Siyayinqoba’s impact on HIV and AIDS

The results of the 2012 National Communication Survey report for Community Media Trust and Siyayinqoba Beat It! are now available.

A report on the impact of Siyayinqoba Beat It! on HIV and AIDS

The objective of this study was to examine and measure awareness, knowledge and exposure to Siyayinqoba Beat It! and to estimate the impact of Siyayinqoba Beat It! programmes and services on health knowledge, attitudes, and perceptions, which in turn sustain or bring about a behaviour change in relation to HIV prevention, care, support and treatment. The NCS used a strong study design. The main method of analysis used to assess impact on 16-55 year olds is a relatively new statistical technique, propensity score analysis, considered to be a highly appropriate method of assessing the impact of national coverage communication programmes. This approach was used to construct statistically matched treatment (exposed to the relevant intervention – Siyayinqoba Beat It!) and control (not exposed to Siyayinqoba Beat It!) groups of respondents from the population-based survey. The results obtained from this approach approximate what would be expected from a classic experimental design in which subjects are randomly assigned to receive the intervention or to act as controls. This method is accepted as highly appropriate to the evaluation of mass media health national coverage interventions, and it allows for the effect of the intervention to be isolated.  and has generated a large amount of valuable data on indicators relevant to understanding the impact ofSiyayinqoba Beat It!

With support from CDC and PEPFAR, Community Media Trust's "Siyayinqoba Beat It!" ran a successful door-to-door campaign followed by an open day event in the Alfred Nzo region of the Eastern Cape.

Coupled with their already popular radio shows, the Siyayinqoba team and partners were able to reach and educate the residents of Mount Frere about HIV/AIDS and TB care and prevention.

Taking into consideration that this community exists in such a remote area of South Africa, CMT joined forces with local stakeholders and partner organisations such as district and sub-district health, the local municipality and TB HIV Care Association to ensure that services were available to the community during the event. Officials from the South African Social Security Agency were on standby to help anyone who needed to apply for South African identity documents while TB HIV Care Association provided testing and referral services for HIV, TB, diabetes and high blood pressure.

Take a peek at their promo to see just exactly what they got up to.

National Communications Survey

Community Media Trust (CMT) the producer of the Siyayinqoba Beat It! TV programme and Prevention and Treatment Literacy Training Materials, welcome the release of the 2009 National Communications Survey. CMT is a sponsor of the survey. CMT would like to thank Johns Hopkins Health Education in South Africa (JHHESA), Health & Development Africa (HDA) and our other partners for their work in producing this valuable study.

The survey confirms the key finding of the 2006 survey that the greater exposure to HIV communications, the greater the likelihood of safer sexual practices.

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