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PRINT CAMPAIGN
Print Campaign Quarter-page sized newspaper adverts in three papers each week for the full 26-week duration of the TV series, on the day before the show is broadcast. The papers were carefully selected for their relevance to our target audience:

Daily Sun (readership - 4 755 000)

Kaapse Son (readership - 825 000)

Illanga (readership - 604 000)

 
Protect yourself, protect others Protect yourself, protect others | PDF 323 KB
Kids have a right to be alright. Kids have a right to be alright | PDF 397 KB
Don't get into a threesome with Herpes and HIV Don't get into a thressome with Herpes & HIV | PDF 276 KB
HIV is sometimes easier to deal with than fame HIV is sometimes easier to deal with than fame | PDF 320 KB
We are both positive ... about life We're both positive ... about life | PDF 346 KB
I got AIDS from a minister print campaign I got AIDS from a minister | PDF 313 KB
Information is as important to your child as food Information is as important to your child as food | PDF 207 KB
Anyone can get HIV. It's how you live with it that matters. Anyone can get HIV. It's how you live with it that matters | PDF 191 KB
Imagine being attacked for who you are Imagine being attacked for who you are | PDF 147 KB
How three letters, HIV, can lead to two more, TB. How three letters, HIV, can lead to two more, TB | PDF 217 KB
There is nothing traditional about HIV. There is nothing traditional about HIV | PDF 2,616 KB
Children should be seen and heard Children should be seen and heard | PDF 1,781 KB
Early testing can save your life. Twice. Early testing can save your life. Twice. | PDF 1,528 KB
One leads to another One leads to another | PDF 1,738 KB
All your baby should get from you is your smile All your baby should get from you is your smile | 3,246 KB
Someone else's crime shouldn't mean your life sentence Someone's crime shouldn't mean your life sentence | 1 MB