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ComutaNet

ComutaNet

The ComutaNet media network accesses millions of commuters each day in trains, taxis and taxi ranks. A substantial campaign was planned for placement within this network. Posters, radio adverts, big-screen TV adverts, radio interviews and interactive promotions were all used. As a value-added component to our placement of advertisements with them across their various channels, they agreed to air edited highlights packages of Siyayinqoba Beat It! on their giant screens 6 times a day, allowing us to reach of an estimated 4 million viewers per day.

The reach of the various ComutaNet elements is as follows:

Rank TV

ComutaNet Promotional Day

 

 

 Rank TV
2 minutes of advertising per day Monday to Saturday for the campaign duration. Reaches 4.1 million commuters daily.
Star Radio
220 x 30 second spots per month for the campaign duration. Reaches 5.1 million commuters daily.
Commuter FM
140 x 30 second spots per month for the campaign duration. Reaches 1.7 million commuters daily.
Interior Taxi Ads
500 taxis for the campaign duration. Reaches approximately 4 million commuters in the campaign duration.
Interior Train Ads
100 coaches, 4 ads per coach for the campaign duration. Reaches approximately 27.6 million commuters in the campaign duration.
Interactive Promotions
Promotions were held at 30 taxi ranks on two separate days, reaching approximately 14 million commuters.